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Compliance review

Numbered elements are the compliance-relevant zones present on every page of this type across all directory sites in the network.

1

Affiliate disclosure bar

Renders between the header and main content on every category, combo, and therapist profile page. Wording is shared verbatim across all sites. Two variants — "category" (affiliate-listing pages, verbatim: "The therapy listings are provided by BetterHelp and we may earn a commission if you use our link - At no cost to you.") and "default" (general editorial pages). Hidden on the homepage, Privacy, Terms, and Contact.

2

General BetterHelp CTA

"Get 20% Off Your First Month of Online Therapy". Rendered on page 1 of every category template in two slots — after the therapist grid and after the contentful body. Link uses rel="noopener noreferrer sponsored" and opens in a new tab. Discount code fhn20 auto-applies on BetterHelp's landing page.

3

Per-therapist affiliate CTA

Profile-page primary action. Each therapist has a pre-computed URL of the form hasofferstracking.betterhelp.com/aff_c?offer_id=2&aff_id=4566&source={therapistId}&url_id=40, so BetterHelp attributes the click to the specific profile. rel="noopener noreferrer sponsored", opens in a new tab. The disclosure bar is always above the fold on profile pages.

4

Footer

Every page links to Privacy Policy and Terms. Both pages disclose the affiliate relationship with BetterHelp in body copy, including that we may earn a commission at no additional cost to the user.

Also enforced

Prohibited terms — secure, confidential, private (platform context) — filtered from all AI-rewritten bios and category content.
Regional terminology applied per site locale: US uses "Licensed therapist"; UK/AU use "Therapist"/"Counsellor"; Canada never uses "Licensed".
Titles, H1s, and breadcrumbs are deterministic templates — not AI-generated — so compliance-sensitive phrasing is locked across ~100k pages.
These compliance zones are invariant across all sites in the network. Color, typography, photo shape, and layout density may vary per niche.