Sally Pinkus, NCPS

Approaches that translate to online work

Sally commonly uses client-centred ways of working that put the person’s priorities first. This approach means sessions begin with what matters most to the client and the therapist follows the person’s lead while offering reflections and support. It helps with emotional clarity, parenting worries and relationship strain.

Cognitive behavioural therapy (CBT) is also part of her practice. CBT breaks down patterns of thinking and behaviour and uses short exercises and experiments to test new ways of responding. It is often useful for anxiety, low mood, sleep issues and managing stressful day-to-day situations.

Motivational interviewing is used when someone wants to make difficult changes, such as reducing substance use or shifting long-held habits. It focuses on strengthening motivation and building small, achievable goals rather than forcing a plan from the therapist.

Finding the right approach is a collaborative process. Sally works with each person to identify aims and to try techniques that fit their goals and values. If an approach does not feel helpful, she will adapt and try alternatives together.

Online sessions are offered by video calls, phone sessions, live chat and text-based messaging. Video calls allow face-to-face conversation across distances. Phone sessions work well when bandwidth is limited or a simpler check-in is needed. Live chat and text messaging suit shorter updates, making therapy easier to fit around work or family life. These online options aim to make therapy flexible and accessible for different routines and needs.